Editorial —
Jonathan van der Knaap
Jan 2024
Conceptually, the imagery on each Moorak label is directly linked to the wine in the bottle. Unbeknown to most, each new wine and its label is imagined throughout the winemaking stages, where Jordans notes on each of the wines character, directly impact the concept behind the image created.
It's a part of the depth that Jordan presents with his winemaking. Beyond bright colours to sell a wine on the shelf, the aim is to present a deeper representation of the wine itself, offering further connection with the wine-drinker.
Which is why an editorial with Jonathan VDK is deeply relevant to Moorak’s less often talked about side - the artistic and contemporary presentation of the wines.
His long list of clients is a credit to his beautiful photography work. His work is technically professional in his experience, yet is juxtaposed with an ability to connect a subject, with an artistic energy.
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Jono lives in Adelaide and works both locally and globally, calling Tokyo, Japan, a sort-of home away from home. Tokyo’s sprawling, urban atmosphere shows in Jono's work. Motion and shadows clash with shapes and lines, with a contrast of organic beauty and vibrant light.
His work feels dystopian, where moments are trapped - faces emerging from shadows, flashes of colour or light that would have perhaps disappeared thereafter.
Jonathans interpretation meshes cohesively with Moorak's contemporary nature. Like the wines themselves, the imagery is dynamic, energised and textural, with a distinct melcholy element.
You can see more of Jonathan's work on his website - jonathanvdk.com and on instagram.
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Jordan Hein and the Moorak Wines community acknowledges and pays respect to the past,
present and future Traditional Custodians and Elders of
this nation. The aim is to support and develop the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.
Always was and always will be, Aboriginal Land.
Always was and always will be, Aboriginal Land.
